TERMS OF SERVICE

BLU is an AI membership platform. Your membership gives you access to a personal AI that learns your preferences, remembers your conversations, and adapts to your communication style.

BLU is an invitation-only service. You must receive a valid invitation token from an existing member to register. Invitation tokens are non-transferable once used.

• • Cryptocurrency payments are non-refundable due to the irreversible nature of blockchain transactions.
• • BluPass codes may be refunded if unused and unactivated.
• • Refunds result in permanent account termination. All data, AI memories, affiliate relationships, and earned commissions are permanently deleted.

To request a refund, contact support within the 7-day window. Refunds are processed within 3–10 business days.

Your personal AI is powered by third-party language models. While we strive for accuracy and helpfulness, the AI may occasionally produce incorrect, incomplete, or inappropriate responses.

• • AI responses are not professional advice (medical, legal, financial, or otherwise).
• • You should verify important information independently.
• • Your AI memories and personality settings belong to your account and are not shared with other users.
• • We may update AI capabilities, models, or features as the service evolves.

BLU includes a referral-based affiliate program. As a member, you receive invitation tokens to share with others. When someone you invite becomes a paying member, you may earn commissions according to the program's compensation structure.

• • Commissions are calculated daily and credited to your BluWallet.
• • Commission eligibility requires an active, paid membership.
• • Spam, misleading claims, or deceptive marketing practices are prohibited and may result in account termination.
• • BLU reserves the right to modify the commission structure with 30 days' notice.

You agree not to:

• • Use BLU for any illegal purpose or to violate any laws
• • Attempt to access other users' accounts or data
• • Reverse engineer, decompile, or attempt to extract source code from the platform
• • Use automated tools (bots, scrapers) to access the service
• • Harass, threaten, or harm other users or BLU staff
• • Submit false information during registration or payment
• • Attempt to circumvent security features or authentication

Violation of these terms may result in immediate account suspension or termination without refund.

• • Your content: You retain ownership of content you create or share through BLU.
• • Our platform: The BLU platform, brand, design, and technology are the property of BLU TECH LIMITED.
• • AI outputs: Responses generated by your personal AI are provided for your personal use.
• • You grant us a limited license to process your content as needed to provide the service.

To the maximum extent permitted by law, BLU TECH LIMITED's total liability for any claims related to the service is limited to the amount you paid for your membership in the 12 months preceding the claim.

• • Cancel your membership: You may cancel recurring billing at any time through Account Settings. Your access continues until the end of the current billing period; your account itself is not affected.
• • Delete My Account (by you): Requesting account deletion logs you out right away and opens a 30-day window to change your mind. Logging back in during those 30 days cancels the deletion and restores your account — free if your membership is still active, or by paying again if it has lapsed. Once the 30 days pass, your account and everything tied to it are permanently erased; see our Privacy Policy for what that includes and how backups are handled.
• • Termination (by us): We may terminate your account immediately, with or without notice depending on severity, for violation of these Terms, fraud, abuse, or conduct we determine puts BLU or other members at risk.
• • Termination for inactivity: If your membership lapses and you do not renew for 6 consecutive months, your account is automatically terminated on the same terms as above.
• • Termination is final: Unlike a deletion you request yourself, a terminated account has no undo window and cannot be reactivated. The only way back onto BLU is registering a new account, and nothing from the terminated account — membership, affiliate standing, or balances — carries over to it.

If you have a dispute with BLU, we encourage you to contact us first to try to resolve it directly. If we cannot resolve the dispute informally, it will be resolved through binding arbitration in accordance with the rules of the American Arbitration Association.

Class action waiver: You agree to resolve disputes individually and waive any right to participate in a class action lawsuit or class-wide arbitration.

Governing law: These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles.